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2019 May Semester
Apr 24, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

COMM 340 - Marketing Communication
A study of communication theory and its application to advertising and sales promotion decisions. An examination of the role of advertising in relation to the overall marketing strategy.
Credits: 3.000

Levels: Undergraduate
Schedule Types: Lecture, Self-Directed, Final Exam

Course Attributes:
COMM 340 Equivalent


Information

Green prerequisites must be completed before registering in this course

Red prerequisites can be taken concurrently with this course

Magenta co-requisites must be taken at the same time as this course

Prerequisites:
COMM 240 Minimum Grade of C-

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