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|COMM 240 - Introduction to Marketing|
This course is an introduction to the study of marketing in the context of social, consumer, and managerial processes. In this course, students study how marketing decisions concerning the choice of target markets, the development of products/services, price, promotion and distribution strategies influence the evolution of the exchange process and the satisfaction of buyer needs.
Schedule Types: Lecture, Final Exam
COMM 100 Minimum Grade of C-
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