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Detailed Course Information


2020 May Semester
May 28, 2020
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COMM 346 - Internet Marketing
This course provides insights into the converging logic of traditional marketing in the information age from managerial and consumers' perspectives. Students learn how to understand consumer internet behaviour, identify appropriate target segments, develop product opportunities, pricing structures, and distribution channels over the Internet, and execute marketing strategy in a computer-mediated environment.
Credits: 3.000

Levels: Undergraduate
Schedule Types: Lecture, Final Exam


Green prerequisites must be completed before registering in this course

Red prerequisites can be taken concurrently with this course

Magenta co-requisites must be taken at the same time as this course

COMM 240 Minimum Grade of C- and CPSC 250 Minimum Grade of C-

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