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|COMM 346 - Internet Marketing|
This course provides insights into the converging logic of traditional marketing in the information age from managerial and consumers' perspectives. Students learn how to understand consumer internet behaviour, identify appropriate target segments, develop product opportunities, pricing structures, and distribution channels over the Internet, and execute marketing strategy in a computer-mediated environment.
Schedule Types: Lecture, Final Exam
COMM 240 Minimum Grade of C- and CPSC 250 Minimum Grade of C-
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