Detailed Course Information |
2020 May Semester
Apr 23, 2024 |
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 | Select the desired Level or Schedule Type to find available classes for the course. |
| COMM 442 - Marketing Strategy | ||
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Using a marketing simulation, this course is designed to assist students in acquiring skill and experience in strategic marketing decision-making. By understanding how changes in markets, industries, and organizational strengths/weaknesses create marketing opportunities and threats, students are exposed to the role of strategic marketing decision-maker. In that role, they will learn to develop and execute creative target market and positioning strategies in a competitive environment.
Credits: 3.000 Levels: Undergraduate Schedule Types: Lecture, Self-Directed, Final Exam
( COMM 240 Minimum Grade of C- and COMM 343 Minimum Grade of C- ) |
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