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2020 May Semester
May 28, 2020
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COMM 442 - Marketing Strategy
Using a marketing simulation, this course is designed to assist students in acquiring skill and experience in strategic marketing decision-making. By understanding how changes in markets, industries, and organizational strengths/weaknesses create marketing opportunities and threats, students are exposed to the role of strategic marketing decision-maker. In that role, they will learn to develop and execute creative target market and positioning strategies in a competitive environment.
Credits: 3.000

Levels: Undergraduate
Schedule Types: Lecture, Self-Directed, Final Exam


Information

Green prerequisites must be completed before registering in this course

Red prerequisites can be taken concurrently with this course

Magenta co-requisites must be taken at the same time as this course

Prerequisites:
( COMM 240 Minimum Grade of C- and COMM 343 Minimum Grade of C- )

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