Go to Main Content

UNBC Direct Access Web



Detailed Course Information


2020 May Semester
May 28, 2020
Transparent Image
Information Select the desired Level or Schedule Type to find available classes for the course.

COMM 442 - Marketing Strategy
Using a marketing simulation, this course is designed to assist students in acquiring skill and experience in strategic marketing decision-making. By understanding how changes in markets, industries, and organizational strengths/weaknesses create marketing opportunities and threats, students are exposed to the role of strategic marketing decision-maker. In that role, they will learn to develop and execute creative target market and positioning strategies in a competitive environment.
Credits: 3.000

Levels: Undergraduate
Schedule Types: Lecture, Self-Directed, Final Exam


Green prerequisites must be completed before registering in this course

Red prerequisites can be taken concurrently with this course

Magenta co-requisites must be taken at the same time as this course

( COMM 240 Minimum Grade of C- and COMM 343 Minimum Grade of C- )

Return to Previous New Search
Transparent Image
Skip to top of page
Release: 8.7.2