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2020 May Semester
May 28, 2020
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Information Select the desired Level or Schedule Type to find available classes for the course.

COMM 640 - Marketing
This course focuses on developing and executing effective marketing strategies and plans. Students develop an understanding of major marketing concepts and their application. These include developing a customer-focus organization, identifying marketing opportunities, forecasting demand, product/service development, buyer behaviour, market segmentation, targeting, pricing, communication and distribution.
Credits: 3.000

Levels: Graduate
Schedule Types: Lecture, Final Exam


Restrictions:
Must be enrolled in one of the following Levels:     
      Graduate

Information

Green prerequisites must be completed before registering in this course

Red prerequisites can be taken concurrently with this course

Magenta co-requisites must be taken at the same time as this course

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