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Detailed Course Information


2020 September Semester
Jul 07, 2020
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COMM 343 - Behavioural Marketing
This course examines the psychological, social, and cultural factors that influence consumer cognition, feelings, attitudes and behaviour by introducing concepts, principles and theories drawn from marketing and related social science disciplines. Students learn from a managerial decision- making perspective and investigate the implications of consumer behaviour for all stages of the marketing process, including product development, marketing communications, and post-sales services.
Credits: 3.000

Levels: Undergraduate
Schedule Types: Lecture, Final Exam


Green prerequisites must be completed before registering in this course

Red prerequisites can be taken concurrently with this course

Magenta co-requisites must be taken at the same time as this course

COMM 240 Minimum Grade of C-

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