Detailed Course Information |
2021 January Semester
Apr 23, 2024 |
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| COMM 640 - Marketing | ||
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This course focuses on developing and executing effective marketing strategies and plans. Students develop an understanding of major marketing concepts and their application. These include developing a customer-focus organization, identifying marketing opportunities, forecasting demand, product/service development, buyer behaviour, market segmentation, targeting, pricing, communication and distribution.
Credits: 3.000 Levels: Graduate Schedule Types: Lecture, Final Exam Restrictions: Must be enrolled in one of the following Levels: Graduate
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