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2021 May Semester
Apr 20, 2024
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COMM 240 - Introduction to Marketing
This course is an introduction to the study of marketing in the context of social, consumer, and managerial processes. In this course, students study how marketing decisions concerning the choice of target markets, the development of products/services, price, promotion and distribution strategies influence the evolution of the exchange process and the satisfaction of buyer needs.
Credits: 3.000

Levels: Undergraduate
Schedule Types: Lecture, Final Exam


Information

Green prerequisites must be completed before registering in this course

Red prerequisites can be taken concurrently with this course

Magenta co-requisites must be taken at the same time as this course

Prerequisites:
COMM 100 Minimum Grade of C-

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