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|COMM 443 - Marketing Research|
Assists students in acquiring an understanding of basic marketing research concepts and practice that facilitates the systematic specification, collection, and analysis of information for marketing decision-making. The course is organized around an applied research project in which students will be responsible for conceiving, executing, analyzing and reporting the results of an original marketing research project for a business client.
Schedule Types: Lecture, Self-Directed, Final Exam
COMM 240 Minimum Grade of C- and COMM 343 Minimum Grade of C- and ( ECON 205 Minimum Grade of C- or MATH 242 Minimum Grade of C- or MATH 240 Minimum Grade of C- or STAT 240 Minimum Grade of C- )
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