Course Schedule: Results |
2019 September Semester
Apr 24, 2024 |
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| CRN 50134 Behavioural Marketing - COMM 343 - A1 |
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This course examines the psychological, social, and cultural factors that influence consumer cognition, feelings, attitudes and behaviour by introducing concepts, principles and theories drawn from marketing and related social science disciplines. Students learn from a managerial decision- making perspective and investigate the implications of consumer behaviour for all stages of the marketing process, including product development, marketing communications, and post-sales services.
Levels: Undergraduate Campus: Prince George Schedule Type: Lecture Instructional Method: On campus, face to face Credits: 3.000
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