Course Schedule: Results |
2020 January Semester
Apr 24, 2024 |
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| CRN 10590 Marketing - COMM 640 - A1 |
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This course focuses on developing and executing effective marketing strategies and plans. Students develop an understanding of major marketing concepts and their application. These include developing a customer-focus organization, identifying marketing opportunities, forecasting demand, product/service development, buyer behaviour, market segmentation, targeting, pricing, communication and distribution.
Levels: Graduate Campus: Prince George Schedule Type: Lecture Instructional Method: On campus, face to face Credits: 3.000
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| CRN 10591 Marketing - COMM 640 - A2 |
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This course focuses on developing and executing effective marketing strategies and plans. Students develop an understanding of major marketing concepts and their application. These include developing a customer-focus organization, identifying marketing opportunities, forecasting demand, product/service development, buyer behaviour, market segmentation, targeting, pricing, communication and distribution.
Levels: Graduate Campus: Other Course Location Schedule Type: Lecture Instructional Method: On campus, face to face Credits: 3.000
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