Course Schedule: Results |
2022 January Semester
Apr 26, 2024 |
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| CRN 10122 Introduction to Marketing - COMM 240 - A1 |
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This course is an introduction to the study of marketing in the context of social, consumer, and managerial processes. In this course, students study how marketing decisions concerning the choice of target markets, the development of products/services, price, promotion and distribution strategies influence the evolution of the exchange process and the satisfaction of buyer needs.
Levels: Undergraduate Campus: Prince George Schedule Type: Lecture Instructional Method: On campus, face to face Credits: 3.000
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