Course Schedule: Results |
2022 January Semester
Apr 23, 2024 |
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| CRN 10154 Marketing Strategy - COMM 442 - A1 |
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Using a marketing simulation, this course is designed to assist students in acquiring skill and experience in strategic marketing decision-making. By understanding how changes in markets, industries, and organizational strengths/weaknesses create marketing opportunities and threats, students are exposed to the role of strategic marketing decision-maker. In that role, they will learn to develop and execute creative target market and positioning strategies in a competitive environment.
Levels: Undergraduate Campus: Prince George Schedule Type: Lecture Instructional Method: On campus, face to face Credits: 3.000
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