CRN 50161 Marketing Research - COMM 443 - A1 |
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Assists students in acquiring an understanding of basic marketing research concepts and practice that facilitates the systematic specification, collection, and analysis of information for marketing decision-making. The course is organized around an applied research project in which students will be responsible for conceiving, executing, analyzing and reporting the results of an original marketing research project for a business client.
Levels:  Undergraduate Campus:   Prince George Schedule Type:  Lecture Instructional Method: On campus, face to face Credits:   3.000
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