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2024 January Semester
Sep 23, 2023
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

COMM 240 - Introduction to Marketing
This course is an introduction to the study of marketing in the context of social, consumer, and managerial processes. In this course, students study how marketing decisions concerning the choice of target markets, the development of products/services, price, promotion and distribution strategies influence the evolution of the exchange process and the satisfaction of buyer needs.
Credits: 3.000

Levels: Undergraduate
Schedule Types: Lecture, Final Exam

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