Catalog Entries |
2024 September Semester
Apr 24, 2024 |
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| COMM 240 - Introduction to Marketing |
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This course is an introduction to the study of marketing in the context of social, consumer, and managerial processes. In this course, students study how marketing decisions concerning the choice of target markets, the development of products/services, price, promotion and distribution strategies influence the evolution of the exchange process and the satisfaction of buyer needs.
Credits: 3.000 Levels: Undergraduate Schedule Types: Lecture, Final Exam |
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