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2024 January Semester
Dec 05, 2023
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

COMM 340 - Marketing Communication
A study of communication theory and its application to advertising and sales promotion decisions. An examination of the role of advertising in relation to the overall marketing strategy.
Credits: 3.000

Levels: Undergraduate
Schedule Types: Lecture, Self-Directed, Final Exam

Course Attributes:
COMM 340 Equivalent

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