Catalog Entries |
2024 January Semester
Dec 05, 2023 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| COMM 340 - Marketing Communication |
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A study of communication theory and its application to advertising and sales promotion decisions. An examination of the role of advertising in relation to the overall marketing strategy.
Credits: 3.000 Levels: Undergraduate Schedule Types: Lecture, Self-Directed, Final Exam Course Attributes: COMM 340 Equivalent |
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