Go to Main Content

UNBC Direct Access Web

 

HELP | EXIT

Catalog Entries

 

2022 September Semester
Jul 05, 2022
Transparent Image
Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

COMM 343 - Behavioural Marketing
This course examines the psychological, social, and cultural factors that influence consumer cognition, feelings, attitudes and behaviour by introducing concepts, principles and theories drawn from marketing and related social science disciplines. Students learn from a managerial decision- making perspective and investigate the implications of consumer behaviour for all stages of the marketing process, including product development, marketing communications, and post-sales services.
Credits: 3.000

Levels: Undergraduate
Schedule Types: Lecture, Final Exam


Return to Previous New Search XML Extract
Transparent Image
Skip to top of page
Release: 8.7.2.4