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2024 January Semester
Dec 08, 2023
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COMM 346 - Internet Marketing
This course provides insights into the converging logic of traditional marketing in the information age from managerial and consumers' perspectives. Students learn how to understand consumer internet behaviour, identify appropriate target segments, develop product opportunities, pricing structures, and distribution channels over the Internet, and execute marketing strategy in a computer-mediated environment.
Credits: 3.000

Levels: Undergraduate
Schedule Types: Lecture, Final Exam

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