|Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.|
|COMM 346 - Internet Marketing|
This course provides insights into the converging logic of traditional marketing in the information age from managerial and consumers' perspectives. Students learn how to understand consumer internet behaviour, identify appropriate target segments, develop product opportunities, pricing structures, and distribution channels over the Internet, and execute marketing strategy in a computer-mediated environment.
Schedule Types: Lecture, Final Exam