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|COMM 442 - Marketing Strategy|
Using a marketing simulation, this course is designed to assist students in acquiring skill and experience in strategic marketing decision-making. By understanding how changes in markets, industries, and organizational strengths/weaknesses create marketing opportunities and threats, students are exposed to the role of strategic marketing decision-maker. In that role, they will learn to develop and execute creative target market and positioning strategies in a competitive environment.
Schedule Types: Lecture, Self-Directed, Final Exam