Catalog Entries |
2023 May Semester
Mar 23, 2023 |
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| COMM 443 - Marketing Research |
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Assists students in acquiring an understanding of basic marketing research concepts and practice that facilitates the systematic specification, collection, and analysis of information for marketing decision-making. The course is organized around an applied research project in which students will be responsible for conceiving, executing, analyzing and reporting the results of an original marketing research project for a business client.
Credits: 3.000 Levels: Undergraduate Schedule Types: Lecture, Self-Directed, Final Exam |
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