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|COMM 603 - Business & Corporate Strategy|
The goal of the first module of this course is to introduce students to the strategy formulation process and to the pursuit of competitive advantage in the single market or industry context. The second section of this course builds on the strategic planning concepts introduced in the Business Strategy module. At the corporate level, firms ranging from small to large in size operate in multiple markets and/or industries. The purpose of the module is to analyze how various corporate strategy approaches can create a whole that is greater than the sum of the parts.
Schedule Types: Lecture, Final Exam