Go to Main Content

UNBC Direct Access Web



Catalog Entries


2024 January Semester
Dec 08, 2023
Transparent Image
Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

COMM 640 - Marketing
This course focuses on developing and executing effective marketing strategies and plans. Students develop an understanding of major marketing concepts and their application. These include developing a customer-focus organization, identifying marketing opportunities, forecasting demand, product/service development, buyer behaviour, market segmentation, targeting, pricing, communication and distribution.
Credits: 3.000

Levels: Graduate
Schedule Types: Lecture, Final Exam

Return to Previous New Search XML Extract
Transparent Image
Skip to top of page