Catalog Entries

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COMM 640 - Marketing
This course focuses on developing and executing effective marketing strategies and plans. Students develop an understanding of major marketing concepts and their application. These include developing a customer-focus organization, identifying marketing opportunities, forecasting demand, product/service development, buyer behaviour, market segmentation, targeting, pricing, communication and distribution. Credits: 3.000 Levels: Graduate Schedule Types: Lecture, Final Exam

COMM 640 - Marketing

This course focuses on developing and executing effective marketing strategies and plans. Students develop an understanding of major marketing concepts and their application. These include developing a customer-focus organization, identifying marketing opportunities, forecasting demand, product/service development, buyer behaviour, market segmentation, targeting, pricing, communication and distribution.
Credits: 3.000

Levels: Graduate
Schedule Types: Lecture, Final Exam

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Catalog Entries		2024 January Semester Dec 08, 2023